Measure the success of your marketing campaigns
Use UTM parameters to analyze your reach, engagement, and conversions
Simply put, UTM parameters tell Google three (or sometimes more) things:
1. Where is the activity coming from?
2. How is it getting here?
Find out where your traffic is coming from
Wouldn’t it be nice to be able to take a look at where this sudden surge of activity originated? It is possible.
With Social Web Suite the UTM parameters are automatically added to your links prior to posting. This lets you track the traffic generated by each marketing campaign easily in Google Analytics.
Track which UTM campaign got you better results
Nobody has too much time to be wasting on strategies or platforms that don’t work. When you use UTM parameters, you can measure how your social media strategy and your content is performing.
If you are not familiar with UTM parameters you can learn more about it here https://support.google.com/analytics/answer/1033863 as well as how to track the marketing campaign results in Google Analytics.
A/B test your campaigns
Although Social Web Suite automatically adds UTM parameters to all your links, you can also setup different parameters for different campaigns and track their results in Google Analytics.