Use Bit.ly shortener to do away with the long links. Not only are they ugly, they take up too many characters.
Social Web Suite's pre-installed Bit.ly analytics let you track how many clicks each link gets.
With Social Web Suite’s integration with Bit.ly, all you have to do once your account is properly set up is paste your URL into your social message and hit the convenient “shorten” button provided for you.
Find and click the “CONNECT TO YOUR BIT.LY ACCOUNT” button.
Allow Social Web Suite authorization to access your Bit.ly account.
And that’s it.